Do you think your website might be slow? Do you think this could be affecting your eCommerce conversion rate? Maybe you’ve read somewhere that web pages should load faster than 3 seconds, and yet when you look in your Google Analytics it’s telling you that Averages Page Load Times are over 10 seconds… that means your website is too slow, right? Well, maybe… but maybe you’re being misled by confusing metrics and benchmarks. This video will help you to quickly understand the difference between these confusing terms used by techies and consultants. It will help you to decide, which ones are important to you, and what is a reasonable benchmark, for the ones you care about. Thanks for watching! And if you want to find out how you can speed up YOUR website, you can get in touch with me via Twitter @simon_toon or LinkedIn